Rocky-Mens Broadhead Jacket JPG (lo-res) - JPG (hi-res)	Rocky-Mens Broadhead Pant JPG (lo-res) - JPG (hi-res)
Word Press Release

FOR IMMEDIATE RELEASE January 2010

FOR MORE INFORMATION: Mike Alday Alday Communications 615-791-1535 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

ROCKY Unveils BroadHead Bow Hunting Apparel
Jacket, pant designed top to bottom for archers

NELSONVILLE, OH — Building on the successful launch of the popular BroadHead bow hunting boot last year, ROCKY^® will produce a bow hunting apparel line for 2010 carrying the BroadHead name.

“This apparel was designed from the bow hunter’s perspective,” said Sam Coalson, marketing manager ROCKY’s outdoor division. “Our objective was to build in comfort and performance.”

To achieve this, product designers used a multiple zipper approach on the BroadHead Jacket. On the chest, wrists and underneath the arms, hunters have optional compression zippers, which, when drawn, produce a snug fit, tucking in fabric that could hinder a shot.

The BroadHead apparel also features ROCKY’s scent-control system SIQ Atomic, ultra-quiet SilentHunter microsuede fabric, Thinsulate insulation and a water-repellant finish along with multiple pockets for easy gear access.

Retailing between $120 and $140, the high-tech BroadHead Jacket and Pant will be available in the new Mossy Oak Break-Up® Infinity™ pattern. Featuring unprecedented depth, unequalled detail and elements with remarkable contrast, Break-Up Infinity truly offers hunters another dimension in camo.

Founded in 1932, ROCKY manufactures and markets rugged outdoor, duty, work and western footwear, apparel and accessories. The company’s products are available in nearly 3,000 retail and catalog outlets. It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY. More information can be found at www.rockyboots.com.

ROCKY produces official licensed products of Mossy Oak/ Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, and Mossy Oak Properties.

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