Rocky-Arid Light Pant	Rocky-Arid Light Top
JPG (lo-res) - JPG (hi-res)	JPG (lo-res) - JPG (hi-res)

Word Press Release

FOR IMMEDIATE RELEASE January 2010

FOR MORE INFORMATION: Mike Alday Alday Communications 615-791-1535 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

ROCKY’S Arid Light – The Power to Beat the Heat

NELSONVILLE, OH — ROCKY’S new Arid Light apparel features a lightweight, four-way stretch fabric that wicks moisture away from the body through the SiQ™ Atomic treatment.

SiQ Atomic fuses scent control and moisture management technologies. SiQ Atomic controls human scent by helping destroy odor causing bacteria on a microbial level. New performance fabrics manage moisture by moving it away from your skin and keeping you dry.

The Arid Light zip front shirt features two Napoleon pockets on the chest and underarm gussets. It is available in sizes M – 3XL at a suggested retail price of $59.99. The Arid Light Trekker pant features zip cargo and rear pockets, hidden elasticized draw cord at bottom cuff and quiet vision zippers. The Trekker pant is available in sizes M – 2XL at a suggested retail price of $69.99.

ROCKY’S Arid Light apparel will be available in Mossy Oak’s new Break-Up® Infinity™ pattern. Featuring unprecedented depth, unequalled detail and elements with remarkable contrast, Break-Up Infinity truly offers hunters another dimension in camo.

Founded in 1932, ROCKY manufactures and markets rugged outdoor, duty, work and western footwear, apparel and accessories. The company’s products are available in nearly 3,000 retail and catalog outlets. It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY. More information can be found at www.rockyboots.com.

ROCKY produces official licensed products of Mossy Oak/ Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, and Mossy Oak Properties.

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