Mossy Oak

WEST POINT, MS – President Donald J. Trump recently announced his intent to appoint Ashlee Lundvall to be a Member of the President’s Council of Sport, Fitness, and Nutrition (PCSFN).

According to the U.S. Department of Health & Human Services, “PCSFN engages, educates, and empowers all Americans to adopt a healthy lifestyle that includes regular physical activity and good nutrition. Since 1956, the Council has created and promoted programs and initiatives that motivate people of all ages, backgrounds, and abilities to be active and eat healthy.”

As part of this two-year term, Lundvall will represent the U.S.A. and serve with fellow Members of PCSFN to implement systems that will move the country in a direction that focuses on health and staying active. She will serve on PCSFN with the likes of Mariano Rivera, Herschel Walker, Misty May-Treanor, Bill Belichick, Johnny Damon, Lou Ferrigno, Dr. Mehmet Oz, among several others that are elitists in their respective professions.

“I am representing a population of millions of Americans that just happen to be living with a disability,” said Lundvall. “They are a segment of our population that don’t always get represented. I’m hoping I may provide a different perspective to various ideas and solutions, so that whatever the Council is doing, we remember that we are representing Americans of all abilities.”

Lundvall’s first-hand experience in dealing with enormous amounts of physical and mental adversity will serve as a critical voice in idea development and implementation. Since a paralyzing ranching accident in 1999, Lundvall has spent the last 19 years redefining her life for the positive, influencing people across the world to make the most of their individual lives. She is a champion for change in the many organizations she works with. As a member of Mossy Oak’s National ProStaff, she is a natural outdoorswoman and adventurer with a powerful message of adaptability and perseverance. Passionate about accessible outdoor recreation, she energizes audiences around the country with her humor and authentic personal stories.

Lundvall lives in Cody, Wyoming with her husband and daughter. Depending on the season, she can be found camping, kayaking, hunting, fly fishing, or hand cycling while making a difference in board rooms, consulting businesses and mentoring newly injured patients and their families.

“At the end of the day, I’m just a simple person who has been given an incredible opportunity to be an advocate for what I’m passionate about,” said Lundvall. “I definitely didn’t get here on my own and I’m so grateful for companies like Mossy Oak that have supported and contributed to my mission to support people with various disabilities, and the American public in general, from the very beginning. I just hope I can take what I’ve been given and pay it forward, in this and other roles, and serve this Council and my country to the best of my ability.”

“We are so proud of Ashlee and all that she has accomplished and how much she has helped others accomplish,” said Toxey Haas, Mossy Oak’s founder and CEO. “We know that she will do big things in this position, and I know she is the best person possible to represent the outdoor industry and America as a whole in her new role.”

To learn more about Mossy Oak, or to enjoy free, timely and entertaining hunting and outdoors content, visit https://www.mossyoak.com.

Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Quality Deer Management Association, and Mack’s Prairie Wings and the official pattern of B.A.S.S., MLF and Cabela’s Collegiate Bass Fishing Series.

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Jake Meyer
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