WEST POINT, MS – Attendees at the National Shooting Sports Foundation’s 2018 SHOT Show will have the opportunity to see the no. 1 camouflage patterns for deer, turkey and waterfowl hunting in one location; the Mossy Oak booth (#11035). These no. 1 patterns are Break-Up Country®, Obsession® and Shadow Grass Blades®.
According to Southwick Associates’ Annual Hunt-Shoot Report, Deer Hunter, Mossy Oak’s Break-Up Country is America’s no. 1 camo pattern for deer hunting for three years running. Break-Up Country offers incredible effectiveness for concealing hunters in all types of terrain where deer reside. In addition, Mossy Oak is extremely proud that Break-Up Country is the official camo of the Quality Deer Management Association (QDMA), which is a partnership that serves a critical role in preserving and defending the timeless tradition of deer hunting.
Break-Up Country has proven to serve Mossy Oak’s customers as the best-performing deer hunting pattern in the country. According to True North Outdoor Marketing (2017), Break-Up Country is the leading pattern of choice for footwear, apparel, firearms and archery equipment compared to other universal camo patterns in the hunting industry.
Mossy Oak’s turkey hunting pattern, Obsession, will also be on display, representing America’s no. 1 turkey hunting pattern (Southwick Associates Turkey Hunter Report). Obsession was developed for the turkey hunter to provide both concealment for the hunt and support for the resource. Mossy Oak is proud to be the official camo of the National Wild Turkey Federation (NWTF) and the new Mossy Oak Obsession pattern includes the NWTF logo inlayed throughout.
The third pattern representing the trio of no. 1 patterns is Shadow Grass Blades. Shadow Grass Blades features a precise arrangement of individual blades of grass, whether windblown, broken or bent, onto a background of thatch consisting of lesser or dead grass, to create the perfect pure grass pattern. Carefully placed shadows from the main grass arranged atop the thatch, which incorporates light to dark spots as seen in nature, creates depth that gives Shadow Grass Blades a realistic 3D appearance and superior ability to break up a hunter’s outline.
Shadow Grass Blades has proven to be exceptionally effective for waterfowl hunters and has been named America’s no. 1 waterfowl hunting pattern for three years running, according to Southwick Associates Annual Waterfowl Hunter Report. In addition, Shadow Grass Blades represents waterfowl conservation as the official pattern of Ducks Unlimited.
Mossy Oak and its valued conservation partners share much in common in their commitments to hunting heritage and their conservation priorities.
“The success of these no. 1 patterns is a result of our company-wide efforts in delivering a strategy that positions Mossy Oak as one of the premier brands in the outdoors industry, combined with our commitment to and investment in conservation,” said Chris Paradise, Sr. Vice President and Chief Sales Officer at Mossy Oak. “We are dedicated to conservation and are honored to represent the official patterns of DU, QDMA and NWTF, among others.”
To learn more about America’s no. 1 patterns or to enjoy free, timely and entertaining outdoors content, visit www.mossyoak.com.
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Quality Deer Management Association, and Mack’s Prairie Wings and the official pattern of B.A.S.S., MLF and Cabela’s Collegiate Bass Fishing Series.
Public Relations Content Manager