WEST POINT, MS – Mossy Oak, the official pattern of B.A.S.S., has claimed the title sponsorship of the organization’s fast-growing high school bass fishing program. The Mossy Oak Fishing Bassmaster High School Series presented by Dick’s Sporting Goods kicks off January 28.
“At Mossy Oak, it is of the utmost importance to pass on our outdoors traditions of fishing, hunting and taking care of the land,” said Ben Maki, Senior Vice President and Chief Marketing Officer of Mossy Oak. “B.A.S.S. offers so many opportunities for young people to compete in the sport they love. We really wanted to get behind their efforts of supporting future anglers and outdoors enthusiasts. We’re honored to play a role in such a tremendous program.”
Mossy Oak entered the fishing arena with its launch of Elements Agua last year. Elements Agua provides outdoors men and women with a pattern all their own, one that represents a lifestyle on the water that they love.
“We’re excited to partner with Mossy Oak to help introduce this attractive Elements Agua pattern for anglers,” said Bruce Akin, B.A.S.S. CEO, “and now we’re especially proud to see the company investing in the next generation of anglers – the Bassmaster High School and College series competitors.”
Mossy Oak is also supporting sponsor of the Carhartt Bassmaster College Series and the presenting sponsor of the Huk Performance Fishing Bassmaster Elite Series tournament at Upper Chesapeake Bay.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation presented by Magellan Outdoors, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Bassmaster High School Series presented by DICK’S Sporting Goods, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods.
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Quality Deer Management Association and Mack’s Prairie Wings.
Public Relations Content Manager