Mossy Oak

WEST POINT, MS – Mossy Oak and Huk Performance Fishing will offer an all-new technologically advanced apparel line featuring Mossy Oak’s newest and most unique generation of camouflage, Elements, which features patterns for the angling community.

The Elements line is designed not only for concealment, but also as a form of expression to represent the wearer’s love for the outdoors. Regardless of the specific adventure, this all-encompassing outdoors lifestyle pattern family offers a relevant design pertaining to every region and every pursuit, whether on land or in water. Mossy Oak believes the most effective patterns are created from the natural world, and Elements holds to that by incorporating the most basic natural elements – earth, water and wind.

"Huk is a dynamic fishing apparel brand that knows the needs of anglers because the people that started Huk are hard-core outdoorsmen and women,” said Ben Maki, Chief Marketing Officer of Mossy Oak. “Their products include innovative designs and industry leading technologies built by people who love the outdoors as much as we do here at Mossy Oak. We are excited about our new partnership with Huk featuring Elements."

In spring 2018, Mossy Oak Elements will be offered on a wide variety of product lines by Huk Performance Fishing. This includes the Performance Series Icon, Trophy, Ragland and Polo and its Outwear Series fleece, logo hoodie and packable rain gear. In addition, Mossy Oak Elements will be offered in boardshorts, gaiters and a line of ladies and youth Icon and boardshorts.

Mossy Oak and Huk are exhibiting the new Mossy Oak Elements pattern at ICAST July 12-14, 2017 in Orlando, Fla. Kevin VanDam is also making appearances in the booth (#1469) as the Mossy Oak Fishing team leader.

For more information about Mossy Oak Elements, visit Licensing information for Elements can be found at

About Huk Performance Fishing

Huk Performance Apparel's mission is to unite all fishermen in the way a "huk" is a piece of equipment common to every single form of angling. From freshwater to salt, offshore to inshore, bait to artificial, spinning to casting to fly - our passion is all the same. Huk clothing represents a fresh take on the fishing world, offering styles that are young and current but still appeal to anglers of all ages. We are there for every fisherman, from the first cast to the last. Huk Performance Apparel unites all anglers regardless of their pursuit. For more information, go to or

About Mossy Oak

Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey Federation and Ducks Unlimited.

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More Information:

Joedee Robinson
Public Relations Content Manager
662-494-8859 x2234
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