DATE: January 2007
FOR RELEASE: On Receipt
Mike Capps (573) 898-3422
E-mail: mcapps@howardcommunications.com
Website: www.howardcommunications.com
Jeff Manning (706) 270-8741
E-mail: jeff@heatmax.com

Winter Safety Tips From Heatmax®

With another winter season just around the corner, Jeff Manning, Account Executive with Heatmax, the makers of HotHands warmers, offers tips for making outdoor recreation a safer, more enjoyable experience.

Q: “Jeff, with winter approaching, people are going to be dusting off their skis, sleds, and other equipment, and heading outside. What is the primary thing they need to keep in mind to make their time outdoors more enjoyable?”

A: “The most important thing is to plan ahead. Many people head out without checking the weather forecast and end up underdressed for conditions. Anyone who spends time outdoors should also be aware of the signs and symptoms of hypothermia and how to treat it. Hypothermia is actually the #1 killer of outdoor enthusiasts.”

Q: “How do you recognize hypothermia?”

A: “There are three levels or stages of hypothermia. Mild hypothermia, which almost everyone has experienced, involves shivering and loss of complex motor functions, such as tying on a fishing lure. Moderate hypothermia includes possible irrational behavior, violent shivering, slurred speech, and loss of motor functions like tying shoelaces. The person also can have a “don’t care” attitude. When a person has severe hypothermia, which is immediately life threatening, they shiver in waves, can’t walk and they also have pale rigid skin, dilated pupils and a slow pulse.

The treatment differs somewhat for each level, but re-warming the person is critical. Most people are unaware of the fact that the majority of cases of hypothermia occur at temperatures from 30° to 50° F so it’s not just bitter cold that can bring it on.”

Q: “What are some ways to avoid it?”

A: “Being wet greatly increases your risk. Bring rain gear or a change of clothing if getting wet is a possibility. Windy conditions also increase heat loss, so dress accordingly.

HotHands are a great way to add extra warmth to your next outing. Our chemical activated warmers are safe and biodegradable and are priced to make it easy to stock up and have plenty on hand. We also make a line of watch caps and fleece accessories such as a balaclava, neck gaiter, headband, mittens, and 3-in-1 muff that are designed to hold our HotHands 2 warmers. All of these items can help you maintain your body temperature in critical areas like your head and other extremities, where you lose heat the fastest. The warmers and accessories really work great for times when you are out in the cold but can’t move around much, like ice fishing or tree stand hunting.

It is a good idea to take along snacks that are high in carbs or protein to help keep your “inner furnace” working. Be sure and stay away from alcoholic beverages, as these actually increase heat loss.”

Q: “Jeff, I really appreciate you taking the time to talk with me. Where can people find out more about Heatmax products?”

A: “Have them call us toll free at 1-800-432-8629, or visit our website at www.heatmax.com. I hope everyone has a safe, fun winter season.”

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