Can-Am sponsorship helps support agricultural community and future farmers
Second-year initiative includes on-site activities and tour events
Six tour stops visits existing farm sites around the U.S.
Valcourt, Quebec/Canada, Sept. 24, 2018 – BRP’s (TSX:DOO) Can-Am off-road brand is proud to begin its second season as the official off-road vehicle of the Luke Bryan Farm Tour.
“We welcome this opportunity to again join Luke Bryan’s passionate cause to support future farmers. Can-Am is extremely passionate about our products and the consumers who use them, including all those determined farmers in the agricultural community,” said Ariane Boulanger, Manager, Global Marketing - Can-Am Off-Road. “We are proud to champion this affection for farmers alongside Luke Bryan and share the Can-Am experience with all his dedicated fans.”
In its second season, the sponsorship affords the Can-Am team opportunities to meet with more than 100,000 Luke Bryan Farm Tour fans. In addition to its official off-road vehicle of Farm Tour status, Can-Am also gives live concertgoers the full off-road experience with its bold presence at all six tour stops, complete with a display booth and other exciting happenings.
“I can’t believe we’ve been doing this 10 years!” shared Luke. “Can-Am is a passionate brand with incredible off-road products and shares our appreciation for the agricultural community.”
Luke Bryan Farm Tour attendees and country music fans alike can learn about Can-Am off-road vehicles from local Can-Am dealership staff and product specialists at designated vehicle display booths at each venue. Booth visitors can also register on site for a chance to win a Can-Am off-road vehicle, including a new Outlander XT 650 ATV and a XPS Lubricants cleaning kit. Can-Am booth activities may include offering free giveaways for those who register to win.
The 2018 Luke Bryan Farm Tour, celebrating its 10th year, starts Thursday, Sept. 27, at Ayers Family Farm in Irwin, Ohio. It concludes Saturday, Oct. 6, at Doug Yates Farms, Ringgold, Ga. Four additional farms in the states of Illinois, Iowa, Florida and South Carolina make up the other tour stops.
We are a global leader in the world of powersports vehicles, propulsion systems and boats built on over 75 years of ingenuity and intensive consumer focus. Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on and off-road vehicles, Alumacraft and Manitou boats, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. We support our lines of product with a dedicated parts, accessories and clothing business to fully enhance your riding experience. With annual sales of CA$4.5 billion from over 100 countries, our global workforce is made up of around 10,350 driven, resourceful people.
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Alumacraft, Manitou, Maverick Sport, Outlander, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
Consultant, Can-Am PR and Media Relations